Half a year ago, I wrote about the need to include customer input in the design process in What Brings Customers Closer to Your Product Development? Recently, two pieces of Web content caught my attention and made me revisit this topic.
The first one, The Path to Successful New Products, from the recent issue of McKinsey Quarterly, outlined three principles of making product development more
crowd sourcing design
prominent voice from the crowd is heard, retailers may adjust their buying, pricing, or promotion decisions promptly. But for manufacturers, product changes may not be as flexible due to limitations on the availability of technology, manufacturing facilities, sourcing capabilities, and such. One thing I can think of in order to relieve the pain in product changes is to listen to customers as early as possible—if a change is determined and initiated earlier, the cost required to implement the change is