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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 it support marketing


On-demand IT Asset Management: What It Is, Why You Need It, and How You Can Benefit.
You probably know that managing your IT assets and infrastructure is becoming increasingly more complex, as your company operates on a broader, more global

it support marketing  this? Most of today’s IT asset management solutions provide a broad array of features and capabilities that fully support the various components of a comprehensive ITAM strategy, including: Solution evaluations, trials, and selections Contract negotiation, purchasing, and acquisition Vendor relationship management Deployment, training, and usage analysis Upgrades, maintenance, and administration Asset management from a financial perspective (total cost of ownership, depreciation, return on investment,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » it support marketing

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

it support marketing  a candle and covering it with a basket. You need to tell your audience what you are selling, what services you offer, and what support you provide. Tell them up front that We offer software designed for the process manufacturing industry, We cater to the food and beverage industry, or Our software was developed to support the field services industry. To avoid the hard sell approach, it may be helpful to ease into the description of what you have to offer. Consider the example below for the food Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

it support marketing  on-line and off-line charging. It also provides a single product to support both prepaid-postpaid convergence and wire-line and wireless convergence. Enabler is pre-integrated with Amdocs ClarifyCRM, which will coordinate the integration of future product upgrades, since Enabler's functionality can be extended through pre-integration with value-added Amdocs products. In 2003, Amdocs launched major releases of its flagship products. These releases introduced out-of-the-box, productized billing and CRM Read More

SSA Seeks Support from Synquest


"Extending its portfolio of solutions to the industrial sector, System Software Associates (NASDAQ: SSAXD) today announced a joint marketing and development agreement with SynQuest, Inc. to provide an integrated supply chain solution that will allow SSA customers to drive profitability and lower costs. SynQuest is the latest addition to SSA's offering in the advanced planning and scheduling arena and brings increased functionality in the area of discrete manufacturing to the overall SSA Portfolio offering." Business Wire, 9/28/99.

it support marketing  an advantage only if it can convince its existing customer base to consider at least a partial move to Unix or NT. The success of the alliance depends heavily on new SSA Chairman and CEO Robert Carpenter's ability to improve execution of the company's product development organization. User Recommendations While current BPCS users should look favorably on the planned joint development, it will be at least six months before a stable integrated product emerges. At that time, only users in the discrete Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

it support marketing  rates, and customer satisfaction. It is the task of marketing and a company's leadership to select the measures that support strategic goals and are likely to drive the desired behaviors. In short, it's important to approach metrics selection holistically, to ensure alignment across the organization for the selected set of metrics, to be mindful of the role that the measures play in contributing to your organization's profitable growth, and ultimately to stay focused on the customer. By proceeding in Read More

Microsoft Dynamics NAV with Drink-IT from NORRIQ Forms the IT Basis for Carlsberg’s Asian Expansion




it support marketing  from NORRIQ Forms the IT Basis for Carlsberg’s Asian Expansion Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

it support marketing  automation technologies are making it easy for even the smallest organization to create powerful, cost-effective, rulesbased marketing campaigns. Rules-based marketing is an automated strategy involving predefined if-then rules, resulting in communications that are more timely, relevant and consistent across multiple communication channels (see Figure 1). Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

it support marketing  Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

it support marketing  Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Infor plans to manage Inforce and Epiphany (its other CRM solution) Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

it support marketing  ResponseLogic inference engine, but it has some notable weak spots. As CTO Dev Sainani points out, if a merchant's database is not statistically valid collaborative filtering may end up de-personalizing the shopping experience. Also, Dr. Sainani notes that everyone has had the experience of buying a gift for a friend and then seeing recommendations for months afterward that are based on the friend's preferences and not yours. Response Logic's solution to the second problem is embedded in its Read More

Dell Unveils Internet-Enabled Customer Support Strategy


Dell Computer announced its plans to provide Internet-based, automated customer support.

it support marketing  Dell Computer Corporation said it will provide, over the Internet, advanced customer support capabilities that will eventually help all Dell systems detect, diagnose and resolve most of their own problems automatically without human interaction. Market Impact Dell is getting in early on the overall electronic support marketplace, predicted to grow from $1.9B in 1998 to $10.4B in 2002, a growth rate of >45% per year (Source: IDC). Dell is trying to become the pacesetter in yet another area, which should Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

it support marketing  and on what devices. It will offer marketing professionals relevant analytics on which content performs best, providing insight on when to connect with leads and how to customize and improve collateral for the lead nurturing process and future engagement.   Engagement analytics can be used to fine-tune marketing messaging midcampaign, improve future campaigns, personalize content, and close sales more effectively. In addition, Marketing Raven can send real-time alerts to sales and business development Read More

Alternative Software Support and Maintenance Options


Smart companies are investigating all possible software support and maintenance (S&M) options. Alternative software S&M is not for all businesses, but it seems a logical option for technologically conservative (and savvy) companies that do not need all the available upgrades.

it support marketing  Enterprises have choices when it comes to software support and maintenance (S&M) providers. Several, less costly options exist for any company that is considering discontinuing S&M for an application. For more background on software maintenance and support, please see Will User Enterprises Ever Get onto an Easy (Support and Maintenance) Street? , Support and Maintenance: No Longer the Software Industry's Best Kept Secret ? , What Is the Value Proposition of Support and Maintenance? , and What Are the Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

it support marketing  every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

Alfanar IT


alfanar IT is a subsidiary of alfanar Group one of the large Saudi firms with big portfolio of products, the group was established in 1976. alfanar IT was found in 1995 with more than 150 consultants.alfanar IT is a Saudi local system integrator company who believes in handing over a turnkey solutions to its clients operating in Saudi Arabia with full understanding of the Saudi IT market needs. alfanar IT consist of three full integrated business unites that created to fulfill all local and foreigner big organizations that is functional according to Saudi standers out of which Network Solutions, Enterprise Resource Planning (ERP) and E-Business. alfanar IT is a Cisco silver partner, Microsoft golden partner for business solution (Microsoft Dynamics AX and NAV), OpenText and ULTIMUS partner.

it support marketing  IT alfanar IT is a subsidiary of alfanar Group one of the large Saudi firms with big portfolio of products, the group was established in 1976. alfanar IT was found in 1995 with more than 150 consultants.alfanar IT is a Saudi local system integrator company who believes in handing over a turnkey solutions to its clients operating in Saudi Arabia with full understanding of the Saudi IT market needs. alfanar IT consist of three full integrated business unites that created to fulfill all local and Read More