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Documents related to » it support marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

IT SUPPORT MARKETING: Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Powering Marketing Success
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

IT SUPPORT MARKETING: how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different types of data problems, why they happen, and the challenges they create. You ll also learn how to locate and fix your own data quality problems—by attacking them right at the source. You don t have to live with data problems that spoil your marketing efforts. Find out how to run your organization with clean customer and prospect data. Download your
7/1/2009

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

IT SUPPORT MARKETING: every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Calgoo In-Calendar Marketing style= border-width:0px; />   comments powered by Disqus Related Topics:   Personalized Marketing,   Ad Serving,  
10/30/2008 2:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

IT SUPPORT MARKETING: on-line and off-line charging. It also provides a single product to support both prepaid-postpaid convergence and wire-line and wireless convergence. Enabler is pre-integrated with Amdocs ClarifyCRM, which will coordinate the integration of future product upgrades, since Enabler s functionality can be extended through pre-integration with value-added Amdocs products. In 2003, Amdocs launched major releases of its flagship products. These releases introduced out-of-the-box, productized billing and CRM
8/3/2005

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

IT SUPPORT MARKETING: Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. PROS Inc.’s New Mission—“Big Data” Sales &
6/3/2013 2:08:00 PM

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

IT SUPPORT MARKETING: is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing style= border-width:0px; />   comments powered by Disqus Related Topics:   Contact Management (CM),   Direct Marketing,  
11/30/2006 3:53:00 PM

Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog
and Multiechelon Irregular Enterprise IT Project Failures ITBusinessEdge Enterprise Applications blog Laurie McCabe s Blog Logistics ViewPoints blog Manufacturing Operations blog Microsoft s Dynamics CRM Team blog Microsoft s Supply Chain blog Modern Materials Handling blog Next Gen Enterprise On-Demand Sales Performance Management blog Optimal SAP blog OracleApps Epicenter Pegasystems blog PGreenblog ProcessGenie Architect and Analyst Blog ProcessGenie Line Of Business Blog Retail s BIG Blog Service

IT SUPPORT MARKETING: CRM, customer relationship management, industry watch, marketing automation, Neolane, Neolane Marketing Analytics, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
23-01-2013

The When, Why, and How of ERP Support for Lean
Certain lean initiatives can be hugely strengthened with a synergistic enterprise resource planning (ERP) implementation—and vice versa. In other cases, the two efforts should be viewed as separate initiatives. But it doesn’t depend on “what you want”: specific lean initiatives will fail if specific ERP aspects are neglected. However, other lean initiatives and ERP functionality have little in common.

IT SUPPORT MARKETING: as separate initiatives. But it doesn’t depend on “what you want”: specific lean initiatives will fail if specific ERP aspects are neglected. However, other lean initiatives and ERP functionality have little in common. The When, Why, and How of ERP Support for Lean style= border-width:0px; />   comments powered by Disqus Related Topics:   Enterprise Resource Planning (ERP),   Lean/Flow Manufacturing Related Industries:   Management of Companies and Enterprises Source: SYSPRO Learn more about
3/16/2007 11:57:00 AM

Positioning Makes Your Marketing Budget Go Further—and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

IT SUPPORT MARKETING: medium?) And finally Is it unique? (Are you the only one making this claim that meets all the other criteria?) When you can answer yes with confidence to all these questions, and defend the strategy with valid evidence, it s time to begin formal feedback loops. Provide feedback respondents with the draft message strategy, a background document that includes an analysis of the message strategy using the criteria, and sample applications of the message strategy. Who should be in the feedback loop? Start
12/2/2005

Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

IT SUPPORT MARKETING: is about merchandise. Moving it in and moving it out. Clearing the shelves and filling the till. The revolving door of retail turned by the anonymous consumer. Not much there about the customer experience—one customer at a time. This disconnect is reflected in the unwanted goods, in the frantic marking down of merchandise in preparation for the next marketing-induced shopping extravaganza. (Watch out—the cupids and chocolate bunnies are already coming in the backdoor at the shopping malls). Bringing
2/23/2006

Decision Support Systems -- Overview and Case Studies
Decison support systems range from simple electronic filing cabinets to complex data intensive and analytically sophisticated executive information systems. This primer provides an overview with real case studies.

IT SUPPORT MARKETING: Cerulean Infotech Document Type: White Paper Description: Decison support systems range from simple electronic filing cabinets to complex data intensive and analytically sophisticated executive information systems. This primer provides an overview with real case studies. Decision Support Systems -- Overview and Case Studies style= border-width:0px; />   comments powered by Disqus Related Topics:   Consulting and Services,   Customer Relationship Management (CRM),   Business Intelligence and Data
7/31/2005 12:20:00 PM


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