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Documents related to » marketing support services


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING SUPPORT SERVICES: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

MARKETING SUPPORT SERVICES: Sales Is from Mars, Marketing Is from Venus Sales Is from Mars, Marketing Is from Venus Carla Reed - February 23, 2006 Read Comments Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of
2/23/2006

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

MARKETING SUPPORT SERVICES: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Industry Support in WCM » The TEC Blog
Industry Support in WCM » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s software

MARKETING SUPPORT SERVICES: functionality, industry average, WCM, web content management, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
09-11-2007

Will Your Commerce Platform Support Ongoing Business Growth?
Optimizing growth amid ongoing change puts special demands on a retailer’s multichannel commerce platform, particularly since digital commerce remains at the cutting edge of retail. This white paper offers four critical capabilities for a commerce platform that can successfully “future-proof” your technology systems and your business, priming both for long-term growth.

MARKETING SUPPORT SERVICES: Will Your Commerce Platform Support Ongoing Business Growth? Will Your Commerce Platform Support Ongoing Business Growth? Source: hybris AG Document Type: White Paper Description: Optimizing growth amid ongoing change puts special demands on a retailer’s multichannel commerce platform, particularly since digital commerce remains at the cutting edge of retail. This white paper offers four critical capabilities for a commerce platform that can successfully “future-proof” your technology systems and
8/14/2013 11:18:00 AM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

MARKETING SUPPORT SERVICES: How to Make Marketing Integration a Whole Lot Easier How to Make Marketing Integration a Whole Lot Easier Source: Alterian Document Type: White Paper Description: Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover
3/2/2009 8:40:00 AM

Taking Multilingual Support to the Next Level
Product managers in product companies are trying to develop applications that support multilingual functionality. Multinational corporations use multilingual software applications in order to increase their productivity and in some cases meet compliance regulations.

MARKETING SUPPORT SERVICES: and CEO of GTM360 Marketing Solutions Private Limited , a business-to-business technology marketing solutions company that helps high-tech companies maximize value from their ideas, products, and capabilities. Ketharaman has a unique IT products and services background acquired from a career spanning more than two decades at Fujitsu , Oracle , Ramco , Wipro , and other leading technology companies in India and abroad. Throughout his career, Ketharaman has developed frameworks related to differentiators,
8/17/2009

How KNOVA Supports and Extends Knowledge-centered Support (KCS)
Today’s support organizations often face the challenge of providing efficient and effective customer service. Without the right tools, it can become an uphill battle. To gain true scale and effectiveness in service and support, many organizations are now turning to knowledge management initiatives like knowledge-centered support (KCS)—a business process that directly addresses the root causes of support inefficiencies.

MARKETING SUPPORT SERVICES: and Call Management,   Marketing Automation,   Business Intelligence and Data Management,   Development,   Electronic Distribution and Storage,   Content Distribution,   Content Integration,   IT Infrastructure and Development,   Networking,   Operating System,   IT Monitoring and Management,   Collaboration and Groupware,   Content Management System (CMS) Related Industries:   Manufacturing,   Retail Trade,   Information Source: Aptean Learn more about Aptean Readers who downloaded this
9/5/2007 4:01:00 PM

Paslode Expands Marketing Efforts with Analytics in the Cloud


MARKETING SUPPORT SERVICES: Paslode Expands Marketing Efforts with Analytics in the Cloud Paslode Expands Marketing Efforts with Analytics in the Cloud Source: Halo Business Intelligence Document Type: Case Study Description: Paslode Expands Marketing Efforts with Analytics in the Cloud style= border-width:0px; />   comments powered by Disqus Source: Halo Business Intelligence Learn more about Halo Business Intelligence
7/16/2013 2:37:00 PM

The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

MARKETING SUPPORT SERVICES: The Marketing Services Provider: A Marketer’s Most Strategic Hire The Marketing Services Provider: A Marketer’s Most Strategic Hire Source: Alterian Document Type: White Paper Description: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating
3/2/2009 12:58:00 PM

Support for Old Releases-Good for the User but Is It Good for the Vendor?
The decision to support older releases is like any other business decision, it is all about the money and profitability. If the vendor can make money at providing support for older releases, it is good business for the vendor. The decision may be sugar-coated with pronouncements about doing what is good for the customer, but both the vendor and the customers know that the first consideration must be the money.

MARKETING SUPPORT SERVICES: Support for Old Releases-Good for the User but Is It Good for the Vendor? Support for Old Releases-Good for the User but Is It Good for the Vendor? Olin Thompson and P.J. Jakovljevic - December 17, 2003 Read Comments Introduction A slew of recent announcements and vendor analyst briefings might be showing an interesting trend. Namely, enterprise software vendors are becoming more amenable to pledging support for older (even quite antiquated) product releases, much to the delight of anxious users who still
12/17/2003


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