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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 marketing support services


Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing support services  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Start evaluating software now

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » marketing support services

Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

marketing support services  website and its associated marketing tools, organisations in the Corporate Services industry will be more likely to enhance credibility, strengthen existing relationships, promote word of mouth, generate leads and improve operational efficiency, thereby maximising return on 8. References Aaker, D. A., (1991) “Managing Brand Equity: Capitalizing on the Value of a Brand Name” New York: Free Press, pp.17-39 Erdem, T. and Swait, J., (1998), “Brand Equity as a Signaling Phenomenon,” Journal of Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

marketing support services  industries. He has developed marketing and communication programs for IT organizations, and consulted on offshore, outsourcing opportunities for multinational companies. Additionally, Strub was a consultant and information systems auditor with PricewaterhouseCoopers, and an applications development and support manager for several Fortune 100 companies. Currently, Strub is an independent consultant. He can be contacted at JoeStrub@WriteTechnologyPlus.com . Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

marketing support services  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More

Top 7 Reasons Services Organizations Need ERP


Services organizations require specialized software to help them overcome business challenges unique to this industry sector. An ERP for services solution enables better decision making and ultimately gives these organizations a competitive edge by harnessing their most valuable asset: knowledge. Find out the key business challenges these organizations need their software to address.

marketing support services  ERP for services, business challenges for services organizations, document management, knowledge management, project management, resource allocation, PPM for PSA, PPM, PSA, professional services automation Read More

IT Services E-Procurement


E-procurement is not just for goods and material. The market now offers IT services e-procurement solutions that open access to service sources and seek to optimize the service chain. What are these solutions and how do they work?

marketing support services  Services E-Procurement Introduction Despite retrenching in the dot.com world, analysts project business to business e-commerce to grow to a multi-trillion dollar market over the next few years. This market has driven the development of many e-procurement solutions. While most of these solutions focus on the optimization of the material supply chain, several solutions focus on the optimization of the service supply chain. Some focus specifically on optimization of the IT service supply chain. What are Read More

RealTime IT Services LLC


RealTime IT unites companies in the US, Western and Eastern Europe. Since 2002 it has done corporate information systems development, support and upgrades, as well as custom software development, on global Microsoft Dynamics NAV and on local platforms. Its Agile Implementation Methodology gives the company the ability to provide its clients with values of modern information systems in a faster and more reliable way than others do. Microsoft Dynamics NAV (formerly Microsoft Navision) helps midsize companies integrate financial, manufacturing, distribution, customer relationship management, and e-commerce data. A completely customizable business management solution, Microsoft Dynamics NAV is ideal for companies with unique business processes and specialized needs. RealTime IT transforms Microsoft Dynamics NAV tools into business solutions that support the way businesses work and more importantly grow.

marketing support services  IT Services LLC RealTime IT unites companies in the US, Western and Eastern Europe. Since 2002 it has done corporate information systems development, support and upgrades, as well as custom software development, on global Microsoft Dynamics NAV and on local platforms. Its Agile Implementation Methodology gives the company the ability to provide its clients with values of modern information systems in a faster and more reliable way than others do. Microsoft Dynamics NAV (formerly Microsoft Read More

The Top 5 Mistakes Professional Services Firms Make and How to Avoid Them


Over the past decade, demand has shifted from “hard” services, such as manufacturing and production, to technology- and knowledge-based services. While the growth trajectory for a strong professional services organization (PSO) is seemingly limitless, PSOs face a number of challenges, from increased competition to lack of available skilled resources. Read about five common mistakes seen within the professional service industry, as well as practical strategies for avoiding them.

marketing support services  professional services automation, PSA, professional services organizations, PSA for PSO, resource management Read More

Case Study: Deluxe Media Services


Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them.

marketing support services   Read More

Professional Services Automation: A New Approach to Business and Knowledge Management for Professional Services Firms


Professional services firms are not like other businesses. They have unique ways of working, unique challenges, and unique opportunities. While progressive project-based businesses have already embraced professional services automation (PSA)—achieving results and return on investment along the way—there are still many firms that have yet to fully automate their key business processes or integrate their knowledge base.

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

marketing support services  Business Case for Marketing Automation With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology. Read More

IFS Applications (version 8.0) for ERP for Services Certification Report


IFS Applications (v. 8.0) is TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for services (non-manufacturing) in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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