The current global economic instability means firms have to quickly adapt to business conditions. This uncertainty may increase companies’ reliance on business alliances to provide as-needed skills, services, and products. To optimize these alliances, finance should enter the discussion as early as possible. Find out where finance’s true value lies when realigning strategic objectives to include business collaboration.
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comments, I try to outsource where possible so that we can concentrate more on our core functions. However, Colin Storrie, CFO of Qantas Airways Limited, Australia’s largest airline, sounds a caution about forming an alliance for the wrong reasons. If you haven’t got control either over the fi nancials or the process, it is not a good idea to give it to someone else, he warns. If you don’t have a good handle on your own costs and specifi cations, controlling them when they’re in someone