The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.
pros and cons of outsourcing it
effort to develop, profile, prospect, and nurture the lead all the way to the point of sale. If you are exploring the route of enterprise prospecting, you should also ensure you reduce leaks from your sales pipeline. 4. Implementation Once you have developed a solid sales lead development strategy, the next step is to integrate your strategy into existing sales processes seamlessly and painlessly. This integration process has three steps: analyse, design, and implement. Step 1 - Analyse In order to