Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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de facto project plans, sample deliverables, project team organizational charts, problem-solving approaches, and other elements of methodology are used to establish credibility with clients both during the sales process as well as during early phases of delivery. By exposing the client to pre-packaged project plans, the resulting clear message of, we have done this before, and here is the evidence of that, can go a long way toward gaining client buy-in to the service professional?s approach. Price List