The SAPPHIRE NOW + ASUG Annual Conference in Orlando, Florida, was a well-organized event that afforded attendees the opportunity to explore SAP offerings from various viewpoints: industry, lines of business, market trends, and hot topics. Throughout the conference, SAP attempted to display an air of coolness and to portray itself as not only a chill vendor, but also a fun employer.
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a transparent and unified source of information about the company to their customers. Data is big. Either structured or unstructured, in large volumes, and collected from all sources—i.e., customer-facing activities, operations, social media, etc.—the data organizations have to grapple with today is all about customer behavior in the end. So, companies need to continuously interrogate the data to guide their decisions into their business and customer strategies. These pillars are expected to lead to