Economic activity in emerging markets is growing at around 40 percent—as compared with 2 to 5 percent in the West and Japan. Businesses all over the globe are competing for people who have numerous options and high expectations. How can your company attract and retain talent in emerging markets in Brazil, Russia, India, and China—offering new employees what they want, while ensuring your bottom line is met? Find out.
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By applying these strategies, Standard Chartered Bank reduced attrition rates in its China operations by 3% over 2007-2008- while rivals suffered a dramatic increase in attrition. The Idea in Practice ATTRACT TALENT BY MAKING COMPELLING PROMISES Make promises about your company's brand, opportunity, and purpose that appeal to employees in developing nations. Example: TCS Iberoamerica (a unit of Tata Consultancy Services) provides software and technology services to clients in Latin America, Spain, and